Saturday 20 February 2010

Ambiguity

Don't you just love it.

The headlines on the front of the Shropshire Star tonight

FIRE SERVICE STAFF FREEZE IN MOVE TO CUT BUDGET

I have an image of poor firemen sitting in unheated stations waiting for a fire to warm them up.

However, the first paragraph reads 'Shropshire fire chiefs have announced a recruitment freeze because of mounting pressure to make budget cuts.'

Clarity is all important in whatever you write - maybe the reporters on my local paper need to remember that.

1 comment:

  1. I read this too and thought the same as you. Firecrews out in the cold while buildings are not heated. The purpose of a headline is to grab attention and this one certainly did.

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