Don't you just love it.
The headlines on the front of the Shropshire Star tonight
FIRE SERVICE STAFF FREEZE IN MOVE TO CUT BUDGET
I have an image of poor firemen sitting in unheated stations waiting for a fire to warm them up.
However, the first paragraph reads 'Shropshire fire chiefs have announced a recruitment freeze because of mounting pressure to make budget cuts.'
Clarity is all important in whatever you write - maybe the reporters on my local paper need to remember that.
Poor Neglected Blog and a few words about Tennis Balls!
-
I think Blogging has fallen out of fashion. But I don't want to leave this
one to die, so I'm posting some pictures which are far more interesting
than any...
5 years ago
I read this too and thought the same as you. Firecrews out in the cold while buildings are not heated. The purpose of a headline is to grab attention and this one certainly did.
ReplyDelete